Leads the overall brand vision, strategy, and reputation at a corporate level. Aligns branding efforts with business growth, customer experience, and company culture. Ensures brand consistency across all platforms and oversees large-scale brand initiatives.
Manages the entire branding department and ensures brand consistency across marketing, communications, and design. Develops long-term branding strategies and collaborates with senior leadership. Oversees brand storytelling, positioning, and market differentiation.
Oversees daily brand operations, campaign execution, and market positioning. Ensures the brand’s messaging, visuals, and identity remain cohesive across all channels. Works closely with marketing, product, and sales teams to drive brand success.
Develops brand positioning, voice, and storytelling strategies based on consumer insights and market research. Helps shape the brand’s identity and ensures it aligns with business goals. Works with creative and marketing teams to execute strategy.
Creates and manages brand experiences, activations, and offline/online engagement strategies. Plans events, campaigns, and partnerships that enhance brand visibility. Focuses on making the brand tangible and relatable to the audience.
Identifies, negotiates, and manages partnerships with other brands, influencers, or organizations. Builds strategic alliances that enhance brand reputation, reach, and customer engagement. Ensures collaborations align with brand values and objectives.
Creates and maintains the visual identity of the brand, including logos, typography, color schemes, and overall design language. Works with marketing and strategy teams to ensure brand consistency across digital, print, and product design.
Supports branding initiatives by assisting in research, content creation, and campaign execution. Works closely with designers, strategists, and marketing teams to maintain brand consistency. Assists in monitoring brand performance and audience engagement.